Taylor Swift’s NFL era: Pop star again watches Chiefs, Kelce amid romance rumors

Pop megastar Taylor Swift was just a spectator on Sunday at New Jersey’s MetLife Stadium, where she performed three sold-out concerts in May for more than 217,000 fans. However, she was still the show’s star as she watched her rumored beau, Kansas City Chiefs tight end Travis Kelce, play the New York Jets. Kelce is a member of the New York Jets and will be playing against the Chiefs.

The singer was joined to the game by a number of her famous pals, including actors Ryan Reynolds, Blake Lively, and Hugh Jackman. Together, they witnessed the Chiefs pull out a narrow 23-20 victory to retain their title as champions.

The rise in ticket sales and television viewing of the National Football League may be directly attributed to Taylor Swift’s presence at the previous two games played by the Kansas City Chiefs. Last week, Swift accompanied Kelce’s mother, Donna, in Missouri to see the Chiefs defeat the Chicago Bears.

Although the cameras from NBC did not show Taylor Swift quite as frequently as during the previous week’s broadcast, fans still got plenty of views of her as she was high above the field in a luxurious suite. When the Chiefs scored the game’s first touchdown, running back Isaiah Pacheco, not Kelce, crossed the goal line, and the network moved to Swift as she celebrated with her friends by hugging them; the Chiefs went on to win.

Swift, who resides in New York City, donned a black top and leather jacket amid the more unfriendly surroundings of the Jets home stadium. Last week, she wore a red-and-white Chiefs jacket when performing in Missouri. This week, she chose a black top and a leather jacket.

The anticipation for Sunday’s game reached a fever level as Swift’s cult-like followers, known as “Swifties,” eagerly awaited her presence. “Sunday Night Football” is already the most-watched primetime show in the country, but the anticipation for Sunday’s game reached a fever pitch.

According to StubHub, a company that facilitates the resale of tickets, ticket sales for the Jets game versus the Chiefs skyrocketed, with sales in a single day more than tripling the previous record for this season’s total number of sales in a single day. According to StubHub, the game on Sunday was the second-highest-selling game of the NFL season, behind only the first game.

On Sunday afternoon, the price of resale tickets for the lowest level of the venue in East Rutherford, New Jersey, was close to $9,000, while the cheapest nosebleed seat seats cost $81.

Swift, 33 years old, has launched the domestic leg of her record-breaking international Eras Tour. Over the previous several months, she has completely sold out football stadiums across the United States.

Before the start of the game, NBC aired commercials promoting the impending concert film of Eras, which would be shown in theaters the following month. Before the game began, online gambling companies presented users with several wagering options centered on Swift. For example, customers of FanDuel could place a bet named “FriENDZONE” against Kelce scoring a touchdown.

Sunday Night Football on NBC uploaded a promotional video on X before the game that will be played on Sunday. The video had Taylor Swift’s song “Welcome to New York” playing in the backdrop, and the caption read “Taylor Made for Sunday Night.”

The viewership of the Chiefs game on September 24, when Swift went for the first time, increased by 63% week-over-week among women ages 18-49, which are Swift’s primary demographic of fans.

The nature of Swift and Kelce’s connection has been kept under wraps by them. This week, Kelce spoke briefly on Swift when his brother Jason, who plays for the Philadelphia Eagles, sarcastically asked him on their podcast: “How’s it feel that Taylor Swift has finally put you on the map?”

“Shout out to Taylor for coming through and seeing me rock the stage,” said Kelce, who referred to her as looking “amazing” and called Swift’s vitality during the game and the joy of Chiefs fans at seeing her there as “absolutely hysterical.” “Shout out to Taylor for coming through and seeing me rock the stage,” added Kelce.

Hey there, I'm Jessica, a sports writer with a focus on women's sports. My insightful articles shed light on the achievements and challenges faced by female athletes, inspiring readers with stories of determination and resilience.